Credibility gained from Google is enough to sway people to be 38% more likely to visit your business or shop and 29% more likely to buy something from you. Google My Business reviews help build trust, too. Research by Think With Google finds that 88% of consumers trust online reviews as much as personal recommendations. These figures were true in May 2020 but following our COVID-19 lock down they have rocketed. The first port of call to decide where to go, where to buy and even to find out if the business is open or still exists is a quick search on the mobile phone and, given that Google now handles 86.02% of every search made Google My Business is your own personal Gold Mine.
If you use Google search yourself you'll already be persuaded but remember a badly maintained entry can do you more harm than good so you need to do regular housekeeping to ensure that your potential customers get the best experience.
Here's a few things to think about. Firstly, its FREE so why not? Secondly everything you create within your own Google My Business can be seen across all Google Platforms including Maps and Images and of course can all be tracked through Google Analytics giving you invaluable data insights.
Some standard data can be set up originally and may never change, for example your address and telephone number and you can even set up your opening hours and holidays for the entire year so that your customer can tell at a glance when you are due to close or are on holiday. One of the greatest advantages to you is images. You can upload images of your premises, yourself, your products and these days Google includes them within Google Search so when some one searches for a relevant keyword you'll be in with a chance.
There are too may benefits for me to list here so I'll include more in later blogs and create a 'How to Guide' in due course or you could add CotswoldXL to your team and we'll do it all for you. Why not sign up for our Free Marketing Report and see what else you can do to build your business.
If you doing it yourself but would like a little help raise a support ticket here and we'll do what we can to help. No charge as long as you are sensible!